This project has been carried out to celebrate the 100th anniversary of Tous.
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An icon is not an icon until people decide that it is one. The heart represents love and Tous a more tender love.
This bear is composed of a variety of different flowers, as there can be different loves: passionate loves, tender, wild, toxic, first loves, love for life. But as a counterpoint, all these loves are supported by a stem, which is the root, which makes them grow and flower. That is why it is important not to cut them, because without the stem, this flower would wither, without the stem this love would die, without the stem this tenderness would disappear. A concept wrapped in a profile of old gold, symbol of elegance and centenary.
To conclude, I would like to quote the creator of the bear, Rosa Oriol, who said that it was all of us who decided to accept it as an emblem. Well, if one of these flowers or loves were missing, it would no longer be Tous, because Tous is formed by all of us together.
The making of:
